ClaudIA

The salon blog

No-shows, missed calls, prices, reviews and the day-to-day of running a salon. Written for owners, not for consultants.

More five-star Google reviews: the method
The right moment, a direct link and a personal message. Plus the filter almost nobody uses: unhappy clients reach you privately, not your public profile.
Updated 2026-07-24 · 3 min read
No-shows at the salon: 5 tactics that actually work
Every no-show is £30-80 gone and a gap you can't fill. These five tactics cut your salon's no-shows measurably, without upsetting anybody.
Updated 2026-07-10 · 4 min read
Missed calls: what they cost your salon
Four in ten calls go unanswered during working hours. Put a number on yours and you'll find the easiest money to recover in the whole business.
Updated 2026-07-10 · 3 min read
Running the salon's WhatsApp without living glued to your phone
WhatsApp is the number one booking channel and the number one source of stress. Three levels of system, from free to fully automatic — you choose how far to go.
Updated 2026-07-10 · 3 min read
How to automate your salon's WhatsApp (without losing the personal touch)
Quick replies, menu chatbot or an AI assistant? What each one actually solves, when each is worth it, and how to automate without sounding like a machine.
Updated 2026-07-09 · 3 min read

We're translating these articles. In the meantime, they're all available in Spanish.

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